{"title":"ETHNC","description":"","products":[{"product_id":"embroidered-suit-e3211-103-328","title":"EMBROIDERED SUIT (E3211\/103\/328)","description":"\u003cp class=\"MsoNormal\"\u003eStep into understated elegance with this coral hued embroidered set. The wrap-style kurta features delicate floral embroidery in shades of pink and green, creating a soft and feminine aesthetic. The scalloped sleeves and hem add a touch of graceful detail. Paired with matching light pink shalwar, this ensemble offers a comfortable yet sophisticated silhouette. Perfect for daytime events or adding a touch of delicate charm to your everyday style.\u003cbr\u003e-Pale Coral Color\u003cbr\u003e-Stitched Article\u003cbr\u003e-2 piece\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eSize \u0026amp; Fit:\u003c\/b\u003e\u003cbr\u003e-Model height is 5'6.\u003cbr\u003e-Model is wearing\u003cb\u003e XS \u003c\/b\u003esize.\u003c\/p\u003e","brand":"ETHNC","offers":[{"title":"XS","offer_id":50638263517478,"sku":null,"price":9700.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":50638263550246,"sku":null,"price":9700.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/4842\/2694\/files\/E3211-103-328_1.jpg?v=1749199413"},{"product_id":"printed-suit-e0607-106-902","title":"PRINTED SUIT| E0607\/106\/902","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eEscape to a serene oasis with this captivating light black and white coord set, designed for ultimate comfort and effortlessly chic style. Crafted from a soft, breathable fabric, this ensemble features a striking oversized palm tree motif, creating a relaxed yet sophisticated resort-wear aesthetic. The loose-fitting shirt boasts wide, comfortable sleeves and a classic collar, allowing for graceful movement. Paired with coordinating wide-leg trousers that continue the serene palm print, this set offers a cohesive and stylish look perfect for leisurely days, beach getaways, or adding a touch of tropical tranquility to your everyday.\u003c\/span\u003e\u003c\/p\u003e","brand":"ETHNC","offers":[{"title":"XS","offer_id":50906467729702,"sku":null,"price":7250.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":50906467762470,"sku":null,"price":7250.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":50906435158310,"sku":null,"price":7250.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":50906435191078,"sku":null,"price":7250.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/4842\/2694\/files\/E0607-106-902_1.jpg?v=1755070939"},{"product_id":"printed-suit-e0607-106-634","title":"PRINTED SUIT| E0607\/106\/634","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eEscape to a serene oasis with this captivating light blue and white coord set, designed for ultimate comfort and effortlessly chic style. Crafted from a soft, breathable fabric, this ensemble features a striking oversized palm tree motif, creating a relaxed yet sophisticated resort-wear aesthetic. The loose-fitting shirt boasts wide, comfortable sleeves and a classic collar, allowing for graceful movement. Paired with coordinating wide-leg trousers that continue the serene palm print, this set offers a cohesive and stylish look perfect for leisurely days, beach getaways, or adding a touch of tropical tranquility to your everyday.\u003c\/span\u003e\u003c\/p\u003e","brand":"ETHNC","offers":[{"title":"XS","offer_id":50906469990694,"sku":null,"price":7250.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":50906470023462,"sku":null,"price":7250.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":50906470056230,"sku":null,"price":7250.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":50906470088998,"sku":null,"price":7250.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/4842\/2694\/files\/E0607-106-634_1.jpg?v=1755071591"},{"product_id":"embroidered-suit-e0666-106-001","title":"EMBROIDERED SUIT | E0666\/106\/001","description":"\u003cp\u003eThis sophisticated ensemble exudes professionalism and grace. 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This chic ensemble in off white boasts a contemporary button down top and matching pants. The elegant silhouette is enhanced by a vibrant abstract pattern printed in vibrant colors, perfect for any occasion this season. Expertly crafted, this suit exudes modern sophistication.\u003cbr\u003e-Off White Color\u003cbr\u003e-Stitched Article\u003cbr\u003e-2 piece\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize \u0026amp; Fit:\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e-Model height is 5'6.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-Model is wearing\u003cb\u003e XS \u003c\/b\u003e\u003c\/span\u003e\u003cspan\u003esize.\u003c\/span\u003e\u003c\/p\u003e","brand":"ETHNC","offers":[{"title":"XS","offer_id":50906503971110,"sku":null,"price":6300.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":50906504003878,"sku":null,"price":6300.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":50906504036646,"sku":null,"price":6300.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":50906504069414,"sku":null,"price":6300.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/4842\/2694\/files\/E0614-106-002_1.jpg?v=1755072504"},{"product_id":"printed-suit-e0614-106-901","title":"PRINTED SUIT |  E0614\/106\/901","description":"\u003cp\u003eElevate your style with this trendy outfit. This chic ensemble in deep black boasts a contemporary button down top and matching pants. The elegant silhouette is enhanced by a vibrant abstract pattern printed in vibrant colors, perfect for any occasion this season. 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The shirt features a striking and colorful print, reminiscent of sea waves and seashells, with intricate floral and traditional motifs. It's accented by a contrasting orange and red border along the neckline, placket, and hem. The coordinating trousers complement the shirt with a matching printed border along the hem. This outfit offers a comfortable yet stylish silhouette. Pair it with your favorite sandals to complete the overall look.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-Ocean Blue Color\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-Stitched Article\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-2 piece\u003c\/span\u003e\u003c\/p\u003e","brand":"ETHNC","offers":[{"title":"S","offer_id":51533889241382,"sku":null,"price":4500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/4842\/2694\/files\/E6054-102-604_1.jpg?v=1759819704"},{"product_id":"black-e0970-104-901","title":"BLACK | E0970\/104\/901","description":"\u003cp\u003eImmerse yourself in festive elegance with this stunning embroidered suit. The black shirt is a masterpiece of design, with intricate embroidery in shades of pink and gold, enhanced with shimmering sequins. A delicately embellished neckline and hem add to its luxurious feel. The ensemble is completed with farshi shalwar in a cherry red, adorned with a bold, embroidered paisley and floral border in complementary tones. This suit is the perfect choice for making a glamorous and memorable statement at any celebration.\u003cbr\u003e-Black Color\u003cbr\u003e-Stitched Article\u003cbr\u003e-2 piece\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eSize \u0026amp; Fit:\u003c\/b\u003e\u003cbr\u003e-Model height is 5'6.\u003cbr\u003e-Model is wearing\u003cb\u003e XS \u003c\/b\u003esize.\u003c\/p\u003e","brand":"ETHNC","offers":[{"title":"XS","offer_id":51798433792294,"sku":null,"price":13000.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":51798433825062,"sku":null,"price":13000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/4842\/2694\/files\/E0970-104_1.jpg?v=1766048170"},{"product_id":"peacock-e0952-104-602","title":"PEACOCK | E0952\/104\/602","description":"\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"41a1072c-3b9d-42ad-9b6c-d39ce6e3c11d\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003cp\u003eThis sophisticated ensemble showcases contemporary styling with traditional craftsmanship in a rich, deep teal or forest green jewel tone. The medium-length kurta features a straight cut with dramatic bell sleeves that flare elegantly toward the wrist, creating modern visual interest. Heavy embroidery adorns the neckline and center panel, extending gracefully onto the sleeves in off-white and complementary metallic threadwork. The embellishment creates a striking contrast against the deep base color while maintaining refined proportions. Paired with a coordinating separate bottom, the dramatic sleeve silhouette, combined with traditional embroidery techniques, positions this piece as an exceptional choice for formal celebrations, weddings, and occasions.\u003cbr\u003e-Peacock Color\u003cbr\u003e-Stitched Article\u003cbr\u003e-2 piece\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eSize \u0026amp; Fit:\u003c\/b\u003e\u003cbr\u003e-Model height is 5'6.\u003cbr\u003e-Model is wearing\u003cb\u003e XS \u003c\/b\u003esize.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"ETHNC","offers":[{"title":"XS","offer_id":51803629256998,"sku":null,"price":13700.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":51803629289766,"sku":null,"price":13700.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":51803629322534,"sku":null,"price":13700.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":51803629355302,"sku":null,"price":13700.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/4842\/2694\/files\/E0952-104_1_85b52285-fcd2-4770-aff9-1eacccfdb8ec.jpg?v=1766133353"},{"product_id":"baby-coral-e0925-104-313","title":"BABY CORAL | E0925\/104\/313","description":"\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"41a1072c-3b9d-42ad-9b6c-d39ce6e3c11d\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003cp data-end=\"420\" data-start=\"0\"\u003eImmerse yourself in sheer opulence with this breathtaking embroidered ensemble. The A-line shirt, crafted in a soft coral hue, is lavishly adorned with intricate silver and gold sequin work in floral and paisley motifs that cover the entire bodice and sleeves. The neckline, hem, and half-length sleeves are accentuated with a contrasting multicolored embroidered border, adding depth and vibrant detail to the design. The look is elevated with a contrasting printed sharara, finished with delicate gotta at the hem for a regal, well-balanced silhouette. Completing this luxurious outfit is a mild green dupatta, richly embellished with vine and floral embroidery and framed with coral borders featuring heavy thread and sequin work. Perfect for weddings or formal celebrations, this ensemble promises a truly captivating and unforgettable appearance.\u003c\/p\u003e\n\u003cp data-end=\"420\" data-start=\"0\"\u003e-Baby Coral Color\u003cbr\u003e-Stitched Article\u003cbr\u003e-3 piece (Shirt + Sharara+ Dupatta)\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eSize \u0026amp; Fit:\u003c\/b\u003e\u003cbr\u003e-Model height is 5'6.\u003cbr\u003e-Model is wearing\u003cb\u003e XS \u003c\/b\u003esize.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"ETHNC","offers":[{"title":"S","offer_id":51803642593574,"sku":null,"price":17000.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":51803642626342,"sku":null,"price":17000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/4842\/2694\/files\/E0925-104-313_1_8800a5ab-b567-4ed8-b648-5d452c352c51.jpg?v=1766135344"},{"product_id":"deep-burgundy-e0962-104-414","title":"DEEP BURGUNDY | E0962\/104\/414","description":"\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-model-slug=\"gpt-5-1\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" dir=\"auto\" data-message-id=\"41a1072c-3b9d-42ad-9b6c-d39ce6e3c11d\" data-message-author-role=\"assistant\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003cp\u003eEmbrace timeless sophistication with this luxurious deep burgundy ensemble. The rich velvet shirt provides a stunning backdrop for intricate, heavy gold embroidery adorning the neckline, hem, and sleeves. A beautifully detailed round neckline adds refined elegance, while the full-length tapered sleeves—embellished with complementary floral and vine motifs—create a cohesive, opulent look. Paired with a matching crushed sharara that brings a soft, ethereal flow, this graceful outfit is a must-have for elevating your festive style this season.\u003cbr\u003e-Deep Burgundy Color\u003cbr\u003e-Stitched Article\u003cbr\u003e-2 piece\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eSize \u0026amp; Fit:\u003c\/b\u003e\u003cbr\u003e-Model height is 5'6.\u003cbr\u003e-Model is wearing\u003cb\u003e XS \u003c\/b\u003esize.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"ETHNC","offers":[{"title":"XS","offer_id":51803652489510,"sku":null,"price":13700.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":51803652522278,"sku":null,"price":13700.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":51803652555046,"sku":null,"price":13700.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":51803652587814,"sku":null,"price":13700.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/4842\/2694\/files\/E0962-104-414_1_7734d362-cf5c-405f-9d38-02b1c47ffa59.jpg?v=1766135691"},{"product_id":"antique-moss-e4016-103-218","title":"ANTIQUE MOSS | E4016\/103\/218","description":"\u003cp\u003e\u003cspan\u003eExude an air of regal sophistication in this deep ochre embroidered suit, where rich, golden tones meet intricate artisanal flair. The tunic features a modern split neckline and is adorned with a lush tapestry of blooming floral embroidery in shades of magenta, sage, and ivory that cascades down the bodice. This striking design is further elevated by wide, sweeping sleeves and an architectural, laser-cut scalloped hemline, creating a masterclass in heritage-inspired luxury and contemporary grace. Paired with wide farshi shalwar and contrasting dupatta to complete the look.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-Antique Moss Color\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-Stitched Article\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-3 piece\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"ETHNC","offers":[{"title":"XS","offer_id":52734684528934,"sku":null,"price":11600.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":52734684561702,"sku":null,"price":11600.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":52734684594470,"sku":null,"price":11600.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":52734684627238,"sku":null,"price":11600.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/4842\/2694\/files\/E4016-103-218_1_23c42491-fa61-42fa-8dac-44d07b62f574.jpg?v=1773215327"},{"product_id":"black-e4153-103-901","title":"BLACK | E4153\/103\/901","description":"\u003cp\u003e\u003cspan\u003eEmbrace the celestial charm of this striking black embroidered suit. 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